| Where's The Fruit? Over half of the most aggressively advertised children foods that prominently feature fruit on their packaging contain no fruit at all, according to a study released by the Strategic Alliance for Healthy Food and Activity Environments. The study - Where’s the Fruit? reveals that 51 percent of these products do not contain fruit, and another 16 percent contain only minimal amounts of fruit despite prominent fruit promotions on the packaging.
“Parents drawn to products that seem healthier for their children based on references to fruit on the packaging are being deceived,” explains Leslie Mikkelsen, a registered dietician with the Strategic Alliance and lead author of the study. “Food and beverage companies are some of the most sophisticated communicators in the world and are clearly capable of accurately reflecting what is in their products if they wanted to.”
The Where’s the Fruit? study identifies the most heavily advertised children food products that include words and images of fruit and/or fruit ingredients on the packaging. A total of 37 products were included in the final study, and their ingredient lists were analyzed to determine the presence of fruit ingredients. A full 51% of the products contained no fruit ingredients at all despite the images of fruits and use of words such as “fruity,” “fruit flavors” and “berry” on the packaging.
“The nation is facing a staggering epidemic of chronic diseases that result from poor eating and physical inactivity,” cautions Dr. Andria Ruth, a pediatrician for the Diabetes Resource Center of Santa Barbara. “Children are particularly affected and these food companies are making parents” jobs even harder by using misleading packaging to lead them to think that they are making a healthy choice when they are not."
If you’re tired of being misled when it comes to the food that your children eat, then let the Wholefood Farmacy be your oasis of truth amidst this desert of deception. At The Wholefood Farmacy we believe in truthfully describing our products and we don’t rely on fancy artwork or neon colored pictures to get the job done. All of our full sized food packages feature a clear see-though front panel so that you can actually see what’s inside. Fruitalicious is 100% Fruit - and we’re proud to show you what’s inside.  Fruitalicious
Fruitalicious is a sweet, fruity alternative to traditional snack foods. It is a combination of low-pressure and sun-dried ingredients: Apples, Raisins, Banana, Strawberry, Mango, Raspberry, Dates, Coconut, Currants, Figs, Cranberry, & Red Flame Raisins. This raw fruit snack packs a powerful fruity punch. Fruitalicious is a tasty immune boosting treat that is also a great source of dietary fiber & slow sugars.
Health Benefits of Corn Corn is a wonderful whole grain food that is a good source of vitamin B1, Vitamin B5, folate, fiber, vitamin C, Phosphorous, Manganese and a nutrient called beta-cryptoxanthin.
In addition to preventing birth defects, Folate can also help to lower your risk of heart attack, stroke and peripheral vascular disease. It has been estimated that consumption of 100% of the daily value of folate would, by itself, reduce the number of heart attacks suffered by Americans each year by 10%. Folate-rich diets are also associated with a reduced risk of colon cancer.
Consuming foods rich in beta-cryptoxanthin, an orange-red carotenoid found in high amounts in corn, may significantly lower one's risk of developing lung cancer. A study published in the September, 2003 issue of Cancer Epidemiology, Biomarkers and Prevention reviewed dietary and lifestyle data collected from over 63,000 adults in Shanghai, China, who were followed for 8 years. Those eating the most crytpoxanthin-rich foods showed a 27% reduction in lung cancer risk. When current smokers were evaluated, those who were also in the group consuming the most cryptoxanthin-rich foods were found to have a 37% lower risk of lung cancer compared to smokers who ate the least of these health-protective foods.
Corn is also a good source of Thiamin which is a nutrient essential to good brain cell health and mental function. The brain uses Thiamin to make a neurotransmitter called acetylcholine which is essential for good memory. In addition, maintaining healthy acetylcholine levels may help to reduce the risk of Alzheimer’s disease.
Research reported at the 2004 American Institute for Cancer Research (AICR) International Conference on Food, Nutrition and Cancer, by Rui Hai Liu, M.D., Ph.D., and his colleagues at Cornell University shows that whole grains, such as corn, contain many powerful phytonutrients whose activity has gone unrecognized because common research methods have overlooked them. Dr. Liu’s team measured the antioxidant activity of various foods, assigning each a rating based on a formula. Broccoli measured 80, Spinach 81, Apples 98, Bananas 65, but Corn topped them all measuring a whopping 181.
 Wholefood Farmacy foods which are made with Corn include Cornucopia, Cornaborealis, Corn of Plenty, V-10 Creamy Yam Soup and V-12 Creamy Vegetable Soup. We encourage you to make Corn and other whole grains a part of your food choices each and every day! Corn E Sampler Corn to the power of 3! An exciting way to experience the tastes of Cornucopia, Cornaborealis, and Corn of Plenty. The sweet, the plain, and the spicy. Ideal for days on the run, picnics, TV time, or long rides in the car. A favorite of children and teenagers. Raisins! Raisins rank among the top antioxidant foods, according to USDA government tests. Early findings suggest that eating plenty of fruits high in antioxidants, such as raisins may help slow the processes associated with aging in both body and brain.
Andrew J. Dannenberg, M.D. a cancer researcher at the Weill Medical College of Cornell University reports that the antioxidant catechin, found in raisins and some other fruits and vegetables, in the diet of mice genetically predisposed to intestinal tumors reduced the number of tumors by at least 70 percent compared to the control group. This type of study adds to the body of evidence which shows that components of fruits and vegetables have the potential to reduce the risk of colorectal cancer, colorectal adenomas and other gastrointestinal tumors.
Carl L. Keen, Ph.D. from the University of California Davis reports that a significant amount of raisins eaten daily for 4 weeks increased the plasma antioxidant capacity. This in turn decreased the level of circulating oxidized low-density lipoprotein (LDL) also known as the “bad cholesterol. These data clearly show raisins are an important part of 5-a-day diet and that benefits of eating raisins are similar to benefits seen when eating other fruits and vegetables with these plant antioxidants.
Christine D. Wu, M.S., Ph.D. of the University of Illinois at Chicago, College of Dentistry has found that raisins contain compounds including oleanolic acid that inhibit in vitro growth of Streptococcus.mutans, the bacteria in the mouth responsible for tooth decay. Oleanic acid and other compounds in raisins also inhibit organisms associated with periodontal disease, including Porphyromonas gingivalis and Fusobacterium nucleatum. Oleanolic acid is most effective in suppressing in vitro plaque formation by Streptococcus mutans. Prevention of plaque building up on the tooth surface is critical both for preventing tooth decay and promoting healthy gums.
Mary Ellen Camire, Ph.D. of the University of Maine reports that dietary fiber and other components may reduce the risk of heart disease and cancer by binding bile acids and causing their elimination from the body. Camire’s study confirms that eating fibrous foods, such as raisins, stimulates the body to replace the bile acids that have been eliminated by making them from its own cholesterol, thus potentially lowering serum cholesterol and the risk of coronary heart disease. Furthermore, bile acids that are bound by fibers such as those in raisins will not be metabolized to a more toxic form and this may potentially reduce cancer risk.
Gene A. Spiller, Ph.D. of the Sphera Foundation and Health Research Studies Center - Los Altos, CA reports feeding of raisins along with peanuts to 10-12 year old children prior to a soccer game resulted in lower increases in blood glucose and insulin than a snack of a white bagel and jam. This is important because it means a more steady fuel supply to the exercising muscle of the young players. Lower insulin levels are advantageous because high levels of circulating insulin can promote the laying down of fat and may lead to insulin resistance, a concern among US children today, where rates of obesity and type 2 Diabetes are increasing.
You, your family and your children can enjoy all of the health benefits that raisins have to offer with your favorite Wholefood Farmacy foods such as Phi Plus, Cranberry Phi, Fruitalicious, Fruitalicious Plus and Cornaborealis.
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